Games News

IWG agrees deal with Blueprint Gaming

Supplier of online, instant win games to lotteries, Instant Win Games (IWG), has agreed a partnership with leading UK based game studio, Blueprint Gaming, to convert its top-performing slots titles into instant win games.

According to the official press release…

Player favorite titles from the developer that is part of Germany’s Gauselmann Group, including Wish Upon a Jackpot, King Kong Cash and Genie Jackpot have all been customized for the instant win market and as a result, Blueprint’s content is reaching an entirely new audience.

Relying on its vast knowledge of the sector, each slot has been adapted by IWG to create an appealing experience for fans of instant win games. At the same time, the supplier has maintained the bonus features and narrative players have come to associate with Blueprint releases.

Tailoring popular games:

According to the developer, the converted slot games are now available to engage on the Progressive Play RGS across IWG’s commercial and lottery operator network.

Chief Executive Officer for IWG, Rhydian Fisher said…

“The popularity of the instant win games continues to grow at a rapid pace, and this is vindicated by the demand we’re now experiencing from slot providers to have their content adapted for the market.

“We’re thrilled to have provided Blueprint Gaming with rich and engaging instant win games based on their quality slots and are sure they will prove very popular with players.”

Meanwhile, Managing Director for Blueprint Gaming, Matt Cole commented…

“We’ve certainly picked up on the growth of the instant win sector and realised there was an opportunity for us to tap into this market by tailoring our popular games.

“The team at IWG have done a fantastic job in migrating the key characteristics of our slots into games that will appeal to instant win players.”

Productive year thus far:

IWG agrees deal with Blueprint Gaming

In July, IWG integrated with SG Digital’s Open Gaming System, making popular instant titles from their expansive portfolio, such as Slingo and Cash Buster, accessible by Scientific Games’ OGS content aggregation platform customers.

The company kicked off the new year by announcing the launch of a ground-breaking new instant win game, Rollover Jackpots, which offers players the opportunity to win large prizes ranging from £10 million to £25 million.

For more than 15 years IWG has provided lotteries with a complete online instant win service, creating upwards of 250 high-quality games. The London-based company took home “Online Supplier of the Year” at last year’s EGR B2B Awards.


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